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Flow, as a mental state […] is characterized by a distorted sense of time, a lack of self-consciousness, and complete engagement in the task at hand.[…]

How do we create sites that inspire that feeling? Well, it starts with a site that solves a challenging problem and is complex enough to require a certain amount of learning by the user. The goal should not necessarily be to create a simple site. The goal should be to create a site that feels painless to use no matter how complex it really is…
Fuente: A List Apart